Ikigai (About)

This site is my home for sharing thoughts on a range of issues related to crafting a just, sustainable human society. We’ve got quite a lot to work on there.  The main areas I dip into are csr/sustainable business, economics, politics and the various wicked problems which our current human systems create and reinforce.  I work to help nudge things in a better direction through my work and related writing and enjoy learning from those who help me see my blind spots.  I hope my posts pique your interest enough to draw you into the conversation.

All civil voices are welcome and encouraged to take part! 


About Me

I am a divergent thinking, radical intrapreneur who devises and implements viable business systems for the circular economy.

I currently driving Zero Waste solutions in the retail grocery industry, and have assisted with the Sustainability and Environmental Management Program at the Harvard Extension School.  Aside from maintaining this site, I also write about csr/sustainable business for  Global CEO, and have had posts featured by the Harvard Business ReviewSustainable Brands, 2Degrees, and the Toronto Sustainability Speaker Series.

If you have any questions, or are looking for a bit of help with making your business more sustainable, while keeping it in the black, please don’t hesitate to reach out.



(生き甲斐, pronounced [ikiɡai]) is the Japanese equivalent of the Frenchraison d’être. In English, these translate respectively as ‘something one lives for’ and ‘a reason for being’. Although the meanings are similar, cultural attitudes toward the concept they embody differ.

Few possess a raison d’être. Those who live with an enduring passion for something can be consumed by it to the detriment of social relationships and a “normal” lifestyle. Thus, there are desirable and undesirable aspects to having a raison d’être.

Everyone, according to the Japanese, has an ikigai. Finding it requires a deep and often lengthy search of self. Such a search is regarded as being very important, since it is believed that discovery of one’s ikigai brings satisfaction and meaning to life.

Source: Wikipedia