Linear to Circular

Linear to Circular

This site is my home for sharing thoughts on a range of issues related to crafting a just, sustainable human society. We’ve got quite a lot to work on there.  The main areas I dip into are csr / sustainable business, economics, environment / climate change, & politics, but I’ll occasionally venture beyond those topics to explore some of the other various wicked problems which our current systems create and reinforce.  I work to help nudge things in a better direction through my work and related writing, and I enjoy learning from those who help me see things from different perspectives.  I can’t promise to always agree, but I’ll work to understand your position.  Doing so trends to give me a more nuanced perspective and I’m ever grateful to those who take the time to help me get there!

I hope my posts pique your interest enough to draw you into the conversation.

All are welcome and encouraged to take part! 


About Me

I am a divergent thinking, radical intrapreneur who devises and implements sustainable business systems for the circular economy.

I currently implement Zero Waste solutions in the retail grocery industry, and have previously assisted with the Sustainability and Environmental Management Program at the Harvard Extension School.  Aside from maintaining this site, I also write about csr/sustainable business for  Global CEO, and have had posts featured by the Harvard Business ReviewSustainable Brands, 2Degrees, and the Toronto Sustainability Speaker Series.

If you have any questions, or are looking for a bit of help with making your business more sustainable, while keeping it in the black, please don’t hesitate to reach out.



(生き甲斐, pronounced [ikiɡai]) is the Japanese equivalent of the Frenchraison d’être. In English, these translate respectively as ‘something one lives for’ and ‘a reason for being’. Although the meanings are similar, cultural attitudes toward the concept they embody differ.

Few possess a raison d’être. Those who live with an enduring passion for something can be consumed by it to the detriment of social relationships and a “normal” lifestyle. Thus, there are desirable and undesirable aspects to having a raison d’être.

Everyone, according to the Japanese, has an ikigai. Finding it requires a deep and often lengthy search of self. Such a search is regarded as being very important, since it is believed that discovery of one’s ikigai brings satisfaction and meaning to life.

Source: Wikipedia


Helping Business, People, & Planet