I write a column for a new publication which is working to create a values-driven business environment. SALT Magazine is carving out a unique space among business publications, eschewing the profit over everything narrative for something more balanced and nuanced. It’s a wonderful space that will help business leaders gain perspective, but it won’t last without support. Enter the Kickstarter campaign for the magazine’s inaugural issue. (more…)
I’ve been a bit skeptical about a spate of marketing-related Corporate Social Responsibility (CSR) hires over the past couple of years. Effective ommunications are certainly an imperative in CSR roles, but I don’t believe that external communications should be the position’s raison d’etre.