Bettering Business
Uber, You Can’t Buy a Social License
Like a teenager with a new sportscar, Uber has been cruising around town looking for trouble.
Like a teenager with a new sportscar, Uber has been cruising around town looking for trouble.
Harvard Business School professor Michael Porter claims that “proponents of CSR (Corporate Social Responsibility) have used four arguments to make their case: moral obligation, sustainability, license to operate, and reputation.”